Services

Our services include generating a strategic plan to achieve your goal.

Our services include:

Pay Per Click Management
Auditing Pay Per Click Accounts
Landing Page Creation
Landing Page Testing
Micro Site Construction
Google Optimizer
Pay Per Click Competition Analysis
Optimize your online advertising strategy
Search Engine Optimization
Website Design
Local Pay Per Click Advertising
Video Marketing
Article Marketing
Content Distribution

Online Traffic Generation

The right keywords

Pay Per Click is extremely confusing at first because it seems extremely simple and in fact it is pretty complex if you want to have success and make money, not lose money! One of the most basic thing people fail at is identifying their target audience. It is not possible to just create a generic campaign and hope to drive targeted traffic that will convert: you have to target a specific audience and demographics. A key to have success with Pay Per Click is to select the right keywords. It is important because you want to go with the keywords that cost you a lot of money, with limited competition and still with a good amount of search requests. Google AdWords for example offers a tool that let you search for keywords and the search volume and average CPC for them. This is extremely useful and should be used in every campaign to get the most out of it. You want the right keywords for your campaigns because the last thing you want is to pay too much money for traffic and eventually lose money. You will always get ranked according to the amount of money you are ready to pay, so if you pay less, you probably won’t appear in the first results. This is a choice you have to make in your campaign when you search for keywords: for the same amount per click you are ready to pay, you can rank #1 for certain keywords and #10 for other keywords. Which one will drive the most traffic? Well, you can analyze this right from the start using the Google Keywords Traffic estimator and you will also have to experiment. You could start two separate campaigns and analyze which one performs better for your money.

RSS Adwords RSS Feeds

  • ​New tool for brand advertisers on the Google Content Network
    Two types of advertisers run campaigns across the Google Content Network. The first group, direct response advertisers, measures the success of their campaigns by looking for clicks, traffic to their sites, and sales. In contrast, brand advertisers typically use display ads to raise awareness and purchase consideration for a product or service a person might […]
  • Go Mobile! Series: Enhanced click-to-call phone numbers
    Recently, we announced new click-to-call phone numbers for local ads that appear on mobile devices with full internet browsers, like iPhone, Android or Palm Pre. This week, we're bringing the same click-to-call benefits to national advertisers through phone extensions. Phone extensions allow you to add a phone number that will be displayed whenever your […]
  • Traffic improvements and new name for Google Ad Planner
    Every day, thousands of AdWords advertisers use Google Ad Planner to research websites and select where to advertise online. We're continuing to improve this tool in order to provide the deepest, most accurate insight into online audiences possible. To that end, we've improved how Ad Planner calculates site traffic by over 10%, and we've chang […]

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