Testimonials

Testimonials

iMarketingTactics’s advertising campaign has launched our company into the 21st century. The website maintenance, pay-per-click, and SEO reports have been helpful tools in achieving a positive web presence.
We came to iMarketingTactics with a multitude of website issues from design to marketing and their helpful staff was eager to assist in sorting through five years of unanswered Internet questions. With the reconstruction of our site, came much counsel and knowledge from the iMarketingTactics staff. I highly recommend the company to any and all of my “small business” friends.

Kimberlie Smith
Armour Gates, Inc.

I have been in the ecommerce business for 3 years now and have dealt with many SEO companies. I have lost a lot of money to people that promise all sorts of things and can’t deliver. He is the only person who has been consistently able to give me a great return on my investment. iMarketingTactics has been managing my PPC for two years now, he works fast and efficiently. Since he started running my PPC I have gained a much higher average conversion rate than the industry norm and much more name recognition. Any question or idea I have about internet marketing, I go to iMarketingTactics first.

Sam Goldman
Owner of CigarFix Industries

“Art is a wealth of PPC information and keeps our team abreast of the new and ever-changing industry in which we work. He is a consummate professional and always willing to lend a hand. His attention to detail and comprehensive knowledge of paid search marketing is impressive. I truly enjoy working with Art and am happy to call him a colleague.” December 9, 2008

Sami Carroll , Search Marketing Specialist , SmartSearch Marketing
worked directly with Art at Smartsearch Marketing

“Art is an expert in his field. I can rely on him to look after our best interests while providing his expertise. He has taken our program from its infancy to full maturity all with astounding results. Art is a pleasure to work with: he knows his stuff, is extremely reliable and punctual, and works well with the entire team. I look forward to new projects in the new year with Art.” December 9, 2008

Top qualities: Great Results , Personable , Expert

Kerry Allen
hired Art as a PPC Mananagment and Development in 2007 , and hired Art more than once

“Art is the most passionate, tenacious person/coworker. He strives for the ultimate in perfection, always stretching himself to learn more about his clients, products, and internal procedures. And all the while, pursuing education/training outside of work, that both benefits him professionally, as well as personally. Art is the most well-rounded hard-working professional I know.” December 9, 2008

Marie Tank , Compliance Sales Manager , Marquis Software Solutions
worked directly with Art at Smartsearch Marketing

“Art stays on top of the latest in paid search, is smart, analytical, helpful and friendly. I would love the opportunity to work with him again, and recommend him very highly.” December 9, 2008

Jessica Hasenplaugh , Online Marketing Specialist , Smarthome Inc.
was with another company when working with Art at Smartsearch Marketing

“Art is always on top of the latest tools, techniques and advancements in this fast-changing SEM world. He is very knowlegable and always professional.” December 9, 2008

Sandy McKee , Search Advertising Specialist , SmartSearch Marketing
worked directly with Art at Smartsearch Marketing

“I worked with Art for about 3 years. Art has been an invaluable resource to SmartSearch Marketing. He’s an expert in Pay-Per-Click management and always managed to achieve the ultimate objective for clients which was to decrease their spend and increase their ROI. Art and I worked closely together on many large clients to improve both their organic and paid search results. He’s got a great sense of humor, southern charm, and an excellent work ethic.” March 12, 2008

Barry Bowman , VP, SEO Operations , SmartSearch Marketing
managed Art indirectly at Smartsearch Marketing

“Art is an expert in Pay Per Click management. He excels at his job and is very knowledgeable on industry trends. A true professional.” January 10, 2008

Nicole Themides Rexer , Search Marketing Manager , SmartSearch Marketing
worked directly with Art at Smartsearch Marketing

Online Traffic Generation

The right keywords

Pay Per Click is extremely confusing at first because it seems extremely simple and in fact it is pretty complex if you want to have success and make money, not lose money! One of the most basic thing people fail at is identifying their target audience. It is not possible to just create a generic campaign and hope to drive targeted traffic that will convert: you have to target a specific audience and demographics. A key to have success with Pay Per Click is to select the right keywords. It is important because you want to go with the keywords that cost you a lot of money, with limited competition and still with a good amount of search requests. Google AdWords for example offers a tool that let you search for keywords and the search volume and average CPC for them. This is extremely useful and should be used in every campaign to get the most out of it. You want the right keywords for your campaigns because the last thing you want is to pay too much money for traffic and eventually lose money. You will always get ranked according to the amount of money you are ready to pay, so if you pay less, you probably won’t appear in the first results. This is a choice you have to make in your campaign when you search for keywords: for the same amount per click you are ready to pay, you can rank #1 for certain keywords and #10 for other keywords. Which one will drive the most traffic? Well, you can analyze this right from the start using the Google Keywords Traffic estimator and you will also have to experiment. You could start two separate campaigns and analyze which one performs better for your money.

RSS Adwords RSS Feeds

  • ​New tool for brand advertisers on the Google Content Network
    Two types of advertisers run campaigns across the Google Content Network. The first group, direct response advertisers, measures the success of their campaigns by looking for clicks, traffic to their sites, and sales. In contrast, brand advertisers typically use display ads to raise awareness and purchase consideration for a product or service a person might […]
  • Go Mobile! Series: Enhanced click-to-call phone numbers
    Recently, we announced new click-to-call phone numbers for local ads that appear on mobile devices with full internet browsers, like iPhone, Android or Palm Pre. This week, we're bringing the same click-to-call benefits to national advertisers through phone extensions. Phone extensions allow you to add a phone number that will be displayed whenever your […]
  • Traffic improvements and new name for Google Ad Planner
    Every day, thousands of AdWords advertisers use Google Ad Planner to research websites and select where to advertise online. We're continuing to improve this tool in order to provide the deepest, most accurate insight into online audiences possible. To that end, we've improved how Ad Planner calculates site traffic by over 10%, and we've chang […]

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