Web Marketing Strategy
Developing a web marketing strategy requires creativity and analysis of the following factors:
- Current conversions, conversion rates, cost per conversion, conversion events, etc.
- Employee and financial resources utilized to generate results
- Duration of results to understand any seasonality factors
From the analysis, we will create a plan that outlines:
- Expected results
- Time frame of results
- Financial and talent resources to achieve results
- Deeper understanding of your customer
- Competitors strengths and weaknesses
- Competitors overall web strategy
- Competitors social activity
After the plan is created, we will track and monitor the implementation.